Adbud Audience AI:
AI-driven performance media capabilities for In-store Retail Media.
Adbud Tech has spent the last three years delivering proven results in programmatic mobile advertising for top African brands. We’re now scaling that success to the physical world by launching Africa’s first AI-powered Smart Retail Advertising Network.
Our platform transforms high-footfall locations—like supermarkets, fuel stations, and pharmacies—into intelligent ad environments using RTB, computer vision, and a self-serve portal for MSMEs.
With strong traction in Kenya and a revenue-positive track record, Adbud is not just installing screens—we’re building the infrastructure for Africa’s next wave of data-driven advertising.
Real-time video analytics
In less than 0.2 sec we’re able to detect, track and qualify faces, bodies and vehicles appearing in the field of view of the camera
High Impact Investment
Our solution is designed to run on standard computers (such as digital signage players), simply supplemented with low cost video sensors (webcams)
User Friendly APIs & Dashboards
Integrated dashboards with APIs
Rich KPIs at multiple levels of granularity: across network, over time, per venue, per screen, per content, per demographics, etc.
The Adbud Solution in Action
Naivas Supermarket Activation
KCB Rugby- Nairobi Series
Metric | Outcome |
Footfall Impressions | 15,353 |
Watchers | 3,091 |
Average Dwell Time | 49.55 sec |
Attention Average | 3.86 Sec |
Average time spent at the Screen (Watchers v Opportunity to See) | 4.90 Sec |
Engagement Ratio | 20.0% |
Metric | Outcome |
Footfall Impressions | 15,185 |
Watchers | 1,143 |
Watchers – Dwell Time & Attention Average | Dwell time 41.64 Secs & Attention Average 2.37 Secs |
Average time spent at the Screen | 21.38 Sec |
Engagement Ratio – Watchers v Opportunity to see | 7.1% |
Behaviour- Mood ( Very Happy, Happy, Neutral e.t.c | Neutral(86.5%), Happy(9.0%), Very Happy(0.4%) and Unhappy(4.1%) |